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Beyond the Logo: The Power of Branded Apparel in Establishing Identity and Impact

1. -Professionalism: Branded apparel adds a level of professionalism to your establishment. It helps to create a cohesive and unified look among your staff, presenting a polished image to customers.

2. -Brand Visibility: Apparel with your restaurant's logo or branding serves as a form of advertising. When employees wear branded shirts or uniforms, they essentially become walking advertisements for your business, increasing brand visibility both inside and outside of the restaurant.

3. -Brand Recognition: Consistently seeing your restaurant's logo or branding on employee apparel reinforces brand recognition among customers. This familiarity can help build trust and loyalty with your target audience.

4. -Team Cohesion: Uniforms create a sense of unity among employees. When everyone is dressed in similar attire, it promotes a feeling of belonging and teamwork among staff members, which can enhance morale and collaboration.

5. -Professionalism and Trust: Customers often associate branded apparel with professionalism and trustworthiness. When they see employees wearing uniforms or shirts with your restaurant's branding, it can instill confidence in the quality of service and food provided.

6. -Employee Identification: Branded apparel helps customers easily identify employees, especially in busy or crowded environments. This can streamline the customer service experience and make it easier for patrons to seek assistance when needed.

7. -Consistency: Uniforms ensure a consistent appearance across all employees, regardless of their role or position within the restaurant. This consistency reinforces the restaurant's branding and image.

8. -Employee Pride: Providing employees with branded apparel can foster a sense of pride and belonging. When employees feel connected to the brand they represent, they are more likely to take pride in their work and deliver excellent customer service.

Overall, branded apparel plays a significant role in shaping the perception of your restaurant, enhancing brand visibility, fostering a sense of unity among staff, and contributing to a positive customer experience.

 

Spread Holiday Cheer To Your Employees

Spreading holiday cheer to employees with branded apparel is a thoughtful and festive way for businesses to express appreciation. Here are some creative ideas:

1. Holiday-Themed Apparel:

   • Design custom printed branded apparel with a holiday theme. This could include festive colors, seasonal patterns, or holiday-related graphics.
   • Consider items like long sleeve tees, hoodies, or performance polo shirts that employees can wear in the office during the winter season.

2. Personalized Gifts:

   • Add a personal touch by incorporating a special holiday message on the custom printed branded apparel.

3. Casual Fridays or Holiday Dress-Up Days:

   • Encourage employees to wear the branded holiday apparel on designated days, such as casual Fridays or specific holiday-themed dress-up days. This creates a fun and festive atmosphere.

4. Team Photos:

   • Organize a day for team photos where everyone wears the branded holiday apparel. Share the photos on social media or within the company to showcase the festive spirit.

5. Gift Bundles:

   • Create holiday gift bundles that include branded apparel along with other festive items like mugs, glasses, or treats. This provides a comprehensive package of holiday joy.

6. Virtual Events:

   • If your team is working remotely, consider sending out branded holiday apparel along with an invitation to a virtual holiday celebration. Employees can wear their new gear during the online event.

7. Charitable Initiatives:

   • Tie the holiday apparel distribution to a charitable cause. For example, for every piece of branded apparel given to an employee, the company could donate a matching item to a local charity. This adds a philanthropic element to the holiday gesture.

8. Surprise Deliveries:

   • Instead of a traditional distribution, make it a surprise. Have a team member or a festive character deliver the branded apparel to employees' homes, spreading joy directly to their doorsteps.

9. Themed Contests:

   • Hold a contest where employees can showcase their creativity by incorporating the branded holiday apparel into festive outfits. Or even Winter Beach Day with custom branded sun shirts. Offer prizes for the most creative or spirited ensembles.

10. Thank You Notes:

    • Include a personalized thank-you note expressing gratitude for employees' hard work and dedication during the year. This adds a meaningful touch to the holiday gift.

Remember, the key is to make the experience enjoyable and memorable for employees. By incorporating creativity and personalization into the process, businesses can spread holiday cheer and strengthen the bond with their teams.

How Not To Ruin Your Sun Shirts In The Wash

 

I decided to write this post after listening to my brother complain about his kid's dri-fit uniforms. He was complaining that even after washing with detergent and softener, the shirts still smelled awful. He also complained of massive amounts static cling, the shirts would attract any sock or animal fur within 10 feet. Additionally he griped about the fabric becoming weak and coming out of the dryer with holes. I asked him if he was washing them like the instructions on the tag suggested,  his look suggested to me that was a "no". After I explained some things to him, laundry day has been a lot more pleasant. 

Below are some tips on caring for your UPF Sun Shirts, Dri-Fit, Rashguards, or any other quick dry, moisture wicking polyester apparel. 

Washing instructions for sun protection clothing, often made from UPF (Ultraviolet Protection Factor) fabrics, can vary slightly depending on the specific garment and material. However, here are some general guidelines:

1. Check the Care Label: Always refer to the care label on the garment for manufacturer-specific instructions.

2. Use Mild Detergent: Wash your sun protection clothing with a mild detergent. Avoid using fabric softeners, bleach, or products with enzymes, as they may damage the fabric's anti-microbial and other protective properties.

3. Hand Wash or Gentle Cycle: If possible, hand wash your sun protection clothing. If using a washing machine, select the gentle cycle to minimize wear and tear on the fabric. The sun protection comes from the tightness of the weave. The more the fabric is stretched and twisted, the more the sun protection can be compromised.

4. Cold Water: Use cold water for washing. Hot water can damage the fabric and may reduce its effectiveness in providing sun protection.

5. Avoid Wringing: After washing, avoid wringing out the clothing, as this can damage the fibers. Instead, gently press out excess water. You can even set them outside and they'll be dry in about 20 minutes.

6. Skip the Dryer: It's generally recommended to air-dry sun protection clothing. High heat from the dryer can damage the fabric and compromise its UV protection. If you must use a dryer, use the lowest heat setting. This will also cause colossal supply of static cling

7. Store Properly: Store your sun protection clothing in a cool, dry place when not in use. Avoid leaving it in direct sunlight for extended periods, (days) as this can degrade the fabric over time.

Using these simple tips will help keep your UPF+50 sun shirts protecting your skin and looking great.

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Benefits of Buying Custom Gear for Your Business

Investing in custom gear for your business can offer several benefits, including:

1. Brand Recognition: Custom gear can feature your company's logo, slogan, or design, increasing brand awareness and recognition. This can help you stand out in a crowded market and make a lasting impression on your customers.

2. Increased Employee Morale: Providing your employees with custom gear can boost morale and create a sense of team spirit. It also shows your employees that you appreciate their hard work and value their contribution to your business.

3. Professionalism: Custom gear can give your business a professional image and make your team look cohesive and put together. This can help to build trust with customers and establish your brand as a reliable and reputable business.

4. Marketing and Promotion: Custom gear can be used as a marketing tool to promote your business. You can give away promotional items at events, trade shows, or as part of a customer loyalty program, increasing your brand exposure and attracting new customers.

5. Cost-Effective: Custom gear can be a cost-effective way to promote your business, as it can be produced in bulk and distributed to customers and employees. It can also be used as a long-term investment, as it can be reused or worn multiple times.

Overall, investing in custom gear can be an excellent way to promote your business, build your brand, and increase customer loyalty and employee morale. 

Customizable Fishing Templates

Custom artwork can be a long and tedious process... not to mention expensive. B.L. Tees has come up with a solution, customizable templates. Our catalog includes artwork featuring saltwater and freshwater fish in nautical settings. We simply add your text and print the design on your choice of sun shirts. It's perfect for marinas, fishing charters, hotels, and fishing tournaments. Best of all it's a free service when used with B.L. Tees printing services. 

Some examples of the water color artwork is below.

Our catalog is growing larger each day, check it out.

If you've ever participated in a fishing contest or fun run, there's usually a team shirt involved. If you have 5 team members you'll have 5 opinions on how much you should be spending. Listen, we all want to save money but be aware of extra charges when cost cutting. You might save a little money on the cotton tee itself but after you add the set up costs of each color screen and cost per print, you might actually be spending more. No, I'm not putting down cotton shirts at all, I'm just saying that dri-fit sun shirts are better for active, outdoor events and are not going to empty your wallet. Make sure you are getting a quality sun shirt  that is rated UPF+50.

Screen printing is more cost-effective for larger quantities of shirts with simple designs and fewer colors. The initial set-up costs for screen printing can be higher than dye sublimation, but the cost per shirt decreases with larger quantities.

Dye sublimation, on the other hand, is better suited for smaller quantities of shirts with complex designs and many colors. We do not charge set up fees for dye sublimation but the cost for each print can be slightly higher.

In short, browse our website or contact us and we'll steer you in the right direction for all your apparel printing needs.

How To Choose Promotional Materials To Promote Your Business

One way that B.L. Tees promotes our business is with promotional items. We also always wear our UPF+50 sun shirts with our logo on it. It makes a real impact to have a quality shirt on while talking to customers. Giving out flyers is good but most end up in the trash. Catalogs work great but can be costly to print and ship. Using promotional items is the best way to get in front of potential customers and promote your business. The question is what is the correct course of action for your business. Here are some steps you can follow to use promotional items to promote your business:

1. Define your target audience: Determine who your ideal customers are and what they would like to receive as a promotional item.

2. Choose the right promotional item: Select an item that is useful, relevant to your business, and has a high perceived value. This could be anything from a logoed bottle opener to a custom printed sun shirt. You want them to use the item and be reminded of your business, not end up in someone's junk drawer.

3. Customize your promotional item: Make sure your promotional item is customized with your logo, business name, or other branding elements that will help people remember your business.

4. Give away your promotional item: Give away your promotional item at trade shows, conferences, or other events where your target audience will be present. You can also give them out as gifts to existing customers or use them as incentives for new customers to make a purchase. Banners and tents are a great way to showcase your logo as well.

5. Measure your results: Track the effectiveness of your promotional item by monitoring the increase in website traffic, sales, or leads generated as a result of the promotion.

Remember to be creative and have fun with your promotional items. The more unique and memorable they are, the more likely people will remember your business and become customers.